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Although Recreational Equipment, Inc

Question 80

Multiple Choice

Although Recreational Equipment, Inc. (www.rei.com) has typical retail store hours, 35 percent of its orders are placed between the hours of 10:00 p.m. and 7:00 a.m. This shows how electronic commerce contributes to customer value through the creation of __________.


A) time utility
B) place utility
C) possession utility
D) form utility
E) financial utility

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