With Interactive Marketing

Multiple Choice

With interactive marketing,

A) the seller controls the kind and amount of information presented to the buyer.
B) buyers and sellers communicate face-to-face in the traditional marketplace.
C) a website high in media richness is necessary for an exchange to take place.
D) the buyer controls the kind and amount of information received from the seller.
E) real time transactions are impossiblE.Key term definition - interactive marketing.