Five General Product and Service Categories Dominate Online Consumer Buying

Multiple Choice

Five general product and service categories dominate online consumer buying, accounting for about two-thirds of online sales. One category includes items such as computer software, music, and video for which

A) prepurchase trial is critical.
B) digital delivery is the single most important factor.
C) audio or video demonstration is important.
D) price and delivery time are not key factors.
E) price and speed of delivery are the determinant sales factors.