The Relationship Between the Interactive Communication Capabilities of the Internet

Multiple Choice

The relationship between the interactive communication capabilities of the Internet and customization is that

A) a highly interactive and individualized information and exchange environment is created for shoppers and buyers.
B) it helps customers reduce their search costs and more conveniently find the offerings with the desired features.
C) it protects online consumer privacy about the customized products and services they desire.
D) it records users' visits to websites, which enhances online consumers' convenience in future visits by suggesting offerings that may be of interest to them when they access the site.
E) it reduces costs and wasted coverage both for the buyer and seller.