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    Marketing The Core Study Set 3
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    Exam 18: Implementing Interactive and Multichannel Marketing
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    Buzz Is a Particularly Influential Force
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Buzz Is a Particularly Influential Force

Question 206

Question 206

Multiple Choice

Buzz is a particularly influential force. According to Jeff Bezos, president of Amazon.com, "If you have an unhappy customer on the Internet, he doesn't tell his six friends, he tells his __________ friends!"


A) 106
B) 60
C) 600
D) 6,000
E) 6 million

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