Multiple Choice
There are three approaches to viral marketing. Marketers can: (1) embed a message in the product or service, (2) __________, and (3) offer incentives for referrals.
A) use customerization
B) use choice boards
C) use niche marketing
D) make the website content so compelling that viewers want to share it with others
E) use permission marketing
Correct Answer:

Verified
Correct Answer:
Verified
Q49: Wolfermans.com is a company that sells gourmet
Q81: Internet-enabled software permits the practice of Delta
Q117: Which of the following characteristics of online
Q131: The view that holds that online shopping
Q133: The view that holds customers will abandon
Q134: Callaway Golf Co. markets its golf merchandise
Q136: Consumers deftly use Internet technology to seek
Q176: Pizza Hut's website customization is achieved in
Q184: Levi's Japan has a website that caters
Q214: Those people who object to cookies are