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    Exam 21: Implementing Interactive and Multichannel Marketing
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    The Online Consumer Who Researches Products Online and Then Purchases
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The Online Consumer Who Researches Products Online and Then Purchases

Question 61

Question 61

Multiple Choice

The online consumer who researches products online and then purchases them at a retail store is referred to as a __________ shopper.


A) multi-retail
B) cross-channel
C) marketspace
D) clicks and bricks
E) Web 3.0

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