A Cross-Channel Shopper Refers to

Multiple Choice

A cross-channel shopper refers to

A) the online consumer who researches products online and then purchases them at a retail store.
B) the online consumer who purchases a product online and then returns it at a retail store for store credit.
C) a consumer who e-mails or forwards a copy of a competitor's coupon to another firm in hopes that it will meet or beat the offer.
D) shoppers from one country who make online purchases from a company in a different country.
E) a shopper that visits a retail store to inspect merchandise, with the intention of purchasing the merchandise online