The Clinique Division of Estée Lauder,Inc

Multiple Choice

The Clinique Division of Estée Lauder,Inc. ,markets cosmetics through department stores.Clinique reports that 37 percent of non-customers who visit its website later purchase a Clinique product at a department store.It is impossible to purchase the items from the website;rather Clinique uses its __________ website to build customer relationships.

A) conventional
B) transactional
C) promotional
D) transformational
E) customer conversion