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When Toyota Featured Images from the World of Warcraft Game

Question 70

Multiple Choice

When Toyota featured images from the World of Warcraft game in a TV commercial, it demonstrated that World of Warcraft has a high degree of __________, as visuals, graphics, and animations are the major draw for World of Warcraft users.


A) media richness
B) self-disclosure
C) collaboration
D) product placement
E) wikiness

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