Marketers Are Increasingly Using Social Media to Reach College-Age Students

Multiple Choice

Marketers are increasingly using social media to reach college-age students in the U.S. because

A) college age students are sensitive to the environment and reject ads using paper-based media.
B) the brand ambassadors concept has not been as effective as expected.
C) Internet advertising is ineffective with other age groups.
D) they work better than traditional print media.
E) students reject the media their parents use