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-According to Figure 16-5 Above, B Is the Performance Measure

Question 64

Multiple Choice

-According to Figure 16-5 above, B is the performance measure described by the accompanying quote I will pay $1.00 for every visitor who clicks on this ad and goes from your website to mine under the Cost to Advertisers heading: A) cost per click B) click through rate C) cost per action D) conversion rate E) cost per thousand



-According to Figure 16-5 above, B is the performance measure described by the accompanying quote "I will pay $1.00 for every visitor who clicks on this ad and goes from your website to mine" under the Cost to Advertisers heading:


A) cost per click
B) click through rate
C) cost per action
D) conversion rate
E) cost per thousand

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