The Greatest Concern Consumers May Have Regarding the Convergence of the Real

Multiple Choice

The greatest concern consumers may have regarding the convergence of the real and digital worlds is

A) the elimination of traditional media; all media will become digital.
B) a decreased emphasis on measuring the marketing return on investment for social media initiatives.
C) the interference with personal privacy as personal data gets shared within and across social media.
D) the proliferation of ads and sponsored stories on social networking sites that reduce click-through rates.
E) the absence of digital cash to complete the near field communication transaction process.