A Small Electronics Company Has Begun Production of a Small

Multiple Choice

A small electronics company has begun production of a small line of high-quality,professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the U.S.How should the small electronics company best distribute its new products?

A) use its established indirect marketing channel
B) distribute directly to mass market consumers
C) distribute through agents who sell to specialty electronics stores that will feature the new line
D) sell directly to specialty electronics stores that will feature the new line
E) establish its own chain of electronics retail stores