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There Are Three Variations of Contractual Vertical Marketing Systems: Wholesaler-Sponsored

Question 251

Multiple Choice

There are three variations of contractual vertical marketing systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and __________.


A) franchising
B) service-oriented voluntary chains
C) channel-dominated voluntary chains
D) distributorship cooperatives
E) reseller franchising

Correct Answer:

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