Multiple Choice
In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) __________, (2) convenience, (3) variety, and (4) pre- or postsale services.
A) profitability
B) information
C) quality
D) brand name recognition
E) availability
Correct Answer:
Verified
Correct Answer:
Verified
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