Two Sources of Horizontal Conflict Are Common

Multiple Choice

Two sources of horizontal conflict are common. It may occur when __________.

A) a manufacturer increases its distribution coverage in a geographical area
B) disagreements arise over how profit margins are distributed among channel members
C) manufacturers believe wholesalers or retailers are not giving their products adequate attention
D) a channel member bypasses another member and sells or buys products direct
E) dual distribution causes conflict when similar types of retailers carry different brands