All of the Following Statements About Price Are True EXCEPT

Multiple Choice

All of the following statements about price are true EXCEPT:

A) Small changes in price can have big effects on both the number of units sold and company profit.
B) The price for a product or service must earn a profit for the company.
C) For most products and services,their prices are always the same.
D) The price must be "right"-in the sense that customers must be willing to pay it.
E) The price must generate enough sales dollars to pay for the cost of developing,producing,and marketing the product.