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    Marketing The Core Study Set 3
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    Exam 11: Pricing Products and Services
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    To Be Successful, Odd-Even Pricing Depends on
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To Be Successful, Odd-Even Pricing Depends on

Question 102

Question 102

Multiple Choice

To be successful, odd-even pricing depends on


A) a retailers' ranges of prices.
B) the wholesalers' markups.
C) a manufacturer's costs.
D) competitors' price assumptions.
E) customers' perceptions of price

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