Individuals Can Choose to Purchase Microsoft Stand-Alone Software Packages, Such

Multiple Choice

Individuals can choose to purchase Microsoft stand-alone software packages, such as the Microsoft Office 2013 Home and Student versions of Word, Excel, and PowerPoint for $109.99 each. Alternately, they may choose to purchase the Microsoft Office 2013 Home and Student Suite, which has these three applications plus OneNote in the same package for a price of $139.99. Microsoft is using a __________ pricing strategy.

A) penetration
B) prestige
C) bundle
D) odd-even
E) standard mark-up