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    Marketing The Core Study Set 3
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    Exam 11: Pricing Products and Services
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    Yield Management Pricing Is Most Consistent with Services Attempting to Deal
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Yield Management Pricing Is Most Consistent with Services Attempting to Deal

Question 19

Question 19

Multiple Choice

Yield management pricing is most consistent with services attempting to deal with


A) perceived risk.
B) capacity management.
C) cognitive dissonance.
D) inelasticity of demand.
E) new product strategy development.

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