Which of the Following Statements Regarding a Market Share Pricing

Multiple Choice

Which of the following statements regarding a market share pricing objective is most accurate?

A) A market share objective is often difficult for product managers since stockholders are looking for immediate dividends (return of profits) .
B) Although increased market share is a primary goal of some firms, others see it as a means to other ends, such as increased sales or profits.
C) Selecting market share as a pricing objective is particularly effective if industry sales are rising.
D) An advantage of market share as a pricing objective is that it is particularly insensitive to competitors' actions.
E) Ironically, a market share objective is realized by raising prices in order to increase consumer confidence during the decline stage of a product's life cycle