For Years, a Local Had Customers Lining Up Around the Building

Multiple Choice

For years, a local had customers lining up around the building for breakfast. When the city announced that it was building an off ramp from the highway that would conceivably double his customer traffic, the proprietor was delighted. Having had so much success in previous years, he felt certain his savings could hold him over through the three-month construction. Unfortunately, construction delays continued for an additional six months and the work still continued. The owner's best pricing objective at this point would most likely be __________.

A) profit
B) market share
C) unit volume
D) survival
E) social responsibility