Mark Johnson, the Manager of a Discount Consumer Electronics Store

Multiple Choice

Mark Johnson, the manager of a discount consumer electronics store, was approached by the manufacturer's representative on behalf of a marketer of a popular and profitable line of storage racks. The manufacturer's representative implied that if Johnson doesn't raise the retail prices for the storage racks to those paid by the marketer's non-discount customers, Johnson's supply of racks may be severely curtailed. The manufacturer's representative is guilty of attempting

A) horizontal price-fixing.
B) vertical price-fixing.
C) price discrimination.
D) predatory pricing.
E) bait and switch pricing.