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    Exam 11: Managing Successful Products, Services, and Brands
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    Adding Value to the Product (Or Line) Through Additional Features
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Adding Value to the Product (Or Line) Through Additional Features

Question 228

Question 228

Multiple Choice

Adding value to the product (or line) through additional features or higher-quality materials is referred to as


A) trading up.
B) trading down.
C) product enhancement.
D) product extension.
E) quality infusement.

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