Multiple Choice
You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each. They are only available in your area in a Waterford shop 40 miles from campus. Into which classification of consumer products would the Waterford crystal serving bowls fall?
A) convenience products
B) shopping products
C) unsought products
D) specialty products
E) discretionary products
Correct Answer:

Verified
Correct Answer:
Verified
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