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    Marketing Study Set 5
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    Exam 12: Services Marketing
  5. Question
    To Help Consumers Assess and Compare Services, Marketers Try to Make
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To Help Consumers Assess and Compare Services, Marketers Try to Make

Question 111

Question 111

Multiple Choice

To help consumers assess and compare services, marketers try to make them __________ or show the benefits of using the service.


A) intangible
B) consistent
C) tangible
D) timely
E) measurable

Correct Answer:

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