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A Product Line Refers to

Question 279

Multiple Choice

A product line refers to


A) a product and all its ancillary services (warranties,financing,etc. ) .
B) the variations within a product class.
C) a specific product SKU that has a unique brand,size,or price.
D) a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range.
E) the entire product category or industry.

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