A Product Line Is a Group of Product or Service

Multiple Choice

A product line is a group of product or service items that are closely related because they satisfy a class of needs,__________,are sold to the same customer group,are distributed through the same type of outlets,or fall within a given price range.

A) are made of similar components
B) are used together
C) have one SKU number
D) require high levels of R&D
E) made from the same formulations