Multiple Choice
A __________ is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.
A) product item
B) product line
C) product mix
D) product class
E) product form
Correct Answer:

Verified
Correct Answer:
Verified
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