A Product Mix Refers to

Multiple Choice

A product mix refers to

A) all of the different product lines offered by an organization.
B) the variations within a product class.
C) a specific product SKU that has a unique brand, size, or price.
D) a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
E) the entire product category or industry.