New-Product Strategy Development Refers to

Multiple Choice

New-product strategy development refers to

A) the stage of the new-product process where specific product features and benefits are selected prior creating a new-product prototype.
B) a formalized protocol for new product development determined by director of marketing.
C) the stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives.
D) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
E) the stage of the new-product process that turns the idea on paper into a prototype,which results in a demonstrable,producible product corresponding to its protocol.