Because of the Time, Cost, and Confidentiality Problems of Test

Multiple Choice

Because of the time, cost, and confidentiality problems of test markets, consumer packaged goods firms often turn to __________, a technique that replicates a full-scale test market to a limited degree, often in a mall setting.

A) partial rollouts
B) screening and evaluation
C) virtual reality testing
D) time-to-market measures
E) simulated test markets