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Marketers Pay Slotting Fees to Grocers in Payment for Space-Or

Question 83

Multiple Choice

Marketers pay slotting fees to grocers in payment for space-or slots-on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product process?


A) business analysis
B) market testing
C) screening and evaluation
D) commercialization
E) idea generation

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