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    Marketing Study Set 5
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    Exam 9: Market Segmentation Targeting and Positioning
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    Segmentation Based on Where Prospective Customers Live or Work Is
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Segmentation Based on Where Prospective Customers Live or Work Is

Question 152

Question 152

Multiple Choice

Segmentation based on where prospective customers live or work is referred to as


A) zip code segmentation.
B) geographic segmentation.
C) regional segmentation.
D) MSA segmentation.
E) NAICS code segmentation.

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