Universal Concerts Wants to Bring a Series of Music Concerts

Multiple Choice

Universal Concerts wants to bring a series of music concerts to Canada next year. In general, Western Canadians prefer country music while Eastern Canadians prefer rock. In fact, a country music event in eastern Canada is very likely to have lots of empty seats. To maximize revenue, Universal Concerts should segment its Canadian market according to __________.

A) geographic characteristics
B) demographic characteristics
C) music format characteristics
D) behavioral characteristics
E) psychographic characteristics