Multiple Choice
Which of the following is a criterion used for selecting a target segment?
A) potential for increased profit
B) competitive position
C) similarity of needs of potential buyers within a segment
D) difference of needs of buyers among segments
E) potential of a marketing action to reach a segment
Correct Answer:
Verified
Correct Answer:
Verified
Q46: Magazines such as Fitness,Field & Stream,Golf Digest,and
Q87: Product positioning refers to<br>A)an outdated concept that
Q168: A framework to relate the market segments
Q169: A market-product grid is a framework to
Q169: Lands' End will custom-fit a Marinac jacket
Q171: Zappos focuses on people who will shop
Q172: Small athletic shoe manufacturers such as Vans
Q174: Five general criteria are often used to
Q175: Which of the following is not a
Q178: Nielsen PRIZM segmentation classifies every household into