Data Refer to the

Multiple Choice

Data refer to the

A) subjective psychographic feelings collected by an organization upon which it bases subsequent marketing actions.
B) objective demographic characteristics collected by an organization upon which it bases subsequent marketing actions.
C) facts and figures related to the problem that are divided into two main parts: secondary data and primary data.
D) information collected by a source other than the company itself used to determine the best possible solution to a marketing problem.
E) facts and figures related to the problem that are only available for purchase from the federal government.