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    Exam 7: Marketing Research: From Customer Insights to Actions
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    -Figure 7-2A Above Shows the Two Main Types of Data
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-Figure 7-2A Above Shows the Two Main Types of Data

Question 199

Question 199

Multiple Choice

  -Figure 7-2A above shows the two main types of data. If box A represents the facts and figures that are newly collected for the project, which type of data is A? A) internal primary data B) secondary data C) external primary data D) primary data E) internal secondary data
-Figure 7-2A above shows the two main types of data. If box A represents the facts and figures that are newly collected for the project, which type of data is A?


A) internal primary data
B) secondary data
C) external primary data
D) primary data
E) internal secondary data

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