Multiple Choice
-Consider Figure 7-4: Question 5 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 5 illustrates which type of question format?
A) dichotomous
B) open-ended
C) Likert scale
D) semantic differential scale
E) attitudinal
Correct Answer:

Verified
Correct Answer:
Verified
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