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    Exam 7: Marketing Research: From Customer Insights to Actions
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    -Figure 7-2A Above Shows the Two Main Types of Data
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-Figure 7-2A Above Shows the Two Main Types of Data

Question 190

Question 190

Multiple Choice

  -Figure 7-2A above shows the two main types of data. If B represents the facts and figures that have already been recorded before the project at hand, which type of data is B? A) compound data B) secondary data C) tertiary data D) primary data E) nonprobability data
-Figure 7-2A above shows the two main types of data. If B represents the facts and figures that have already been recorded before the project at hand, which type of data is B?


A) compound data
B) secondary data
C) tertiary data
D) primary data
E) nonprobability data

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