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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Facts and Figures That Have Already Been Recorded Before the Project
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Facts and Figures That Have Already Been Recorded Before the Project

Question 240

Question 240

Multiple Choice

Facts and figures that have already been recorded before the project at hand are referred to as


A) primary data.
B) empirical data.
C) secondary data.
D) demographic data.
E) observational data.

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