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When Karsh and Hagan Advertising Agency Uses Information Found in Nielsen

Question 233

Multiple Choice

When Karsh and Hagan Advertising Agency uses information found in Nielsen Television Index Ranking Report published by Nielsen Media Research to plan television advertising schedules for its clients, it is relying on __________ data.


A) neuromarketing
B) primary
C) internal secondary
D) observational
E) external secondary

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