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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Facts and Figures Obtained by Watching, Either Mechanically or in Person
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Facts and Figures Obtained by Watching, Either Mechanically or in Person

Question 236

Question 236

Multiple Choice

Facts and figures obtained by watching, either mechanically or in person, how people actually behave are referred to as ________ data.


A) inspection
B) hypothetical
C) primary source
D) observational
E) eyewitness

Correct Answer:

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