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The Purpose of Nielsen Media Research's "Cross-Platform Television Ratings" Is

Question 18

Multiple Choice

The purpose of Nielsen Media Research's "cross-platform television ratings" is to


A) expand its scope to include the effectiveness of online college courses.
B) expand its scope to include satellite radio programming.
C) combine its new online ratings with its existing TV ratings.
D) expand its business to a global market.
E) gain access to every American home that owns a television, mobile phone, or computer.

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