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  3. Study Set
    Marketing The Core Study Set 3
  4. Exam
    Exam 7: Marketing Research: From Customer Insights to Actions
  5. Question
    -Figure 7-5 Above Shows How Marketing Researchers and Managers Use
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-Figure 7-5 Above Shows How Marketing Researchers and Managers Use

Question 20

Question 20

Multiple Choice

  -Figure 7-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does Box A represent? A) external data sources B) results C) data warehouse D) internal data sources E) buying queries
-Figure 7-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does Box A represent?


A) external data sources
B) results
C) data warehouse
D) internal data sources
E) buying queries

Correct Answer:

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