Melanie Manages a Local Store for a National Drug Store

Multiple Choice

Melanie manages a local store for a national drug store chain, and had received complaints from several customers about rude employees. To check on her customer service, Melanie hired a team of researchers, who posed as customers shopping in the store. Occasionally, they bought something, but their primary purpose was to take notes and record the actions of the service staff. The research notes Melanie received were a form of __________ data.

A) secondary
B) developmental
C) observational
D) national
E) questionnaire