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The Two Aspects of the Process for Evaluating the Results

Question 174

Multiple Choice

The two aspects of the process for evaluating the results of a marketing decision are evaluating the decision itself and __________.


A) evaluating the sales results.
B) conducting a SWOT analysis.
C) evaluating the decision process used.
D) beginning a new environmental scan.
E) reallocating resources to become more efficient and effective

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