DirectProtect Is an Insurance Provider That Uses Telemarketers Rather Than

Multiple Choice

DirectProtect is an insurance provider that uses telemarketers rather than insurance agents to sell insurance and deal with claims. It wants to pursue new markets, but with some idea of how successful its sales efforts will be. Researchers invited a group of eight insured people to its headquarters to discuss their attitudes about home and auto insurance and awareness of DirectProtect. Responses were gathered on paper as ________ data.

A) hypothetical
B) generative
C) evaluative
D) questionnaire
E) experiential