2 Have You Eaten at a Fast-Food Restaurant in the Past

Multiple Choice

2. Have you eaten at a fast-food restaurant in the past month?
$$\square\text { Yes } \quad\quad\quad\quad\quad\square \text { No }$$
-Consider Figure 7-4: Question 2 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 2 illustrates which type of question format?

A) dichotomous
B) open-ended
C) Likert scale
D) attitudinal
E) semantic differential